In order to raise awareness on the importance of the primary selection and recycling, increase citizens’ participation and recycling businesses in the collection of recycling materials  and affect  creation of financial conditions for organized institutional work of individual collectors,  Green Initiative has launched a campaign called Watch out garbage!

Campaign Watch out garbage! is addressing to all citizens in Serbia (general public), environmental organizations, media, recycling operators (business sector) and internet users.

With campaign Watch out garbage! we wish to inform and educate citizens in Serbia on the importance of the primary selection and offer them a solution for sorting and recycling their household waste.

Within campaign Watch out garbage! in activities that will be organized with the citizens, in cooperation with other organizations, institutions and companies, as well as in media promotion, Green initiative will use a number of promotional materials (billboards, badges, ribbons, stickers, t-shirts) to  communicate important messages more effectively.